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Social media is becoming a major topic on the podcast these days and for good reason. We all use social media as a marketing tool and a means to reach a wider audience and draw people towards our businesses. But so often our tactics for social media involve just posting, crossing our fingers and hoping that it reaches the right people. Whether you have a diligent social media strategy, or you’re hearing those words and your thinking “social media strategy… what??”, I guarantee that there are things that we all could be doing to leverage our social media platforms in a way that allows us to reach ideal clients In a way that feels natural and comfortable for each of us.
Today on the podcast I’m welcoming Annelise Worn, a business strategist and marketing mentor who specializes in helping service based businesses meet and connect with idea clients through social media. She has an absolute wealth of knowledge when it comes to marketing, what your audience actually wants to see, and how you can form a connection with them through your copy, ads, comments and DM‘s in a way that feels completely authentic and also funnels them towards working with you. Today we’re sitting down to chat about her favorite tips for service based businesses when it comes to marketing on social media and how you can get the most out of the platform without “paying to play”.