Today we’re going to continue our conversation on branding and the importance of brand strategy, a topic we’ve talked about a few times here on the podcast already, and how understanding your branding can take the guesswork out of marketing yourself and your business.
Branding is the foundation for everything you do in your business.
Branding is more than just a logo!
A good brand makes you look professional and at home in your industry. A great brand makes you stand out as a unique voice within your industry.
Most designers are offering brand strategy these days because:
Brand strategy helps you get a better understanding of your brand from start to finish.
Brand strategy take the guesswork out of how to use all of your brand assets properly.
Intimately understanding your branding and brand strategy helps you build a well rounded business from day 1.
Branding affects so many things within your marketing strategy like:
Brand Design Style
Tone of Voice/Copywriting
Knowing your Audience
Your Preferred Platforms
Knowing Your Mission and Values