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Podcast

Career, Podcast

How to Actually Find Rest in Your Work/Life Balance As An Entrepreneur

Today’s topic may seem a little silly to some of you…why would you need someone to tell you how to take time off? But if…

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Combating Perfectionism in Entrepreneurship

Combating Perfectionism in Entrepreneurship
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Hello friends and welcome back to another episode! Today I wanted to talk about something that is very personal to me but I think it’s…

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Why we meet potential clients before taking on their project – peek into our process

Why we meet potential clients before taking on their project – peek into our process
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I wanna do something a little different today: I want to talk a bit about my own process. This is not something that I’ve done…

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What it means to manifest ideal clients

What it means to manifest ideal clients
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We are one month into 2022 already and I don’t know about you, but I kind of cannot believe that! I feel like every time…

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What I’m Outsourcing in 2022

What I’m Outsourcing in 2022
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Hello friends and welcome back to another episode! I hope that your January and your 2022 are off to a fantastic start! Today I wanted…

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How I’m Changing My Business Planning Process for 2022

How I’m Changing My Business Planning Process for 2022
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Hello friends and welcome to the new season of the Broadening Horizons Podcast as well as a whole new year! happy 2022!  I want to…

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Lessons on Running a Profitable, Fulfilling, and Sustainable Business with Morgan Rapp

Lessons on Running a Profitable, Fulfilling, and Sustainable Business with Morgan Rapp
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I’m going to start today’s podcast out with a little story. Picture this: the year is 2016, I’m two years out of design school, have…

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Parenting and Building a Business and Why You Absolutely Can Do Both with Alyssa Ziegelbauer of Leigh Photography

Parenting and Building a Business and Why You Absolutely Can Do Both with Alyssa Ziegelbauer of Leigh Photography
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If you have started your own business, you know how much time, attention, love, energy, and nurturing it takes to get that business up on…

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How a Well Rounded Brand and Brand Strategy Impacts How You Market

How a Well Rounded Brand and Brand Strategy Impacts How You Market
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Today we’re going to continue our conversation on branding and the importance of brand strategy, a topic we’ve talked about a few times here on…

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Marketing on Social Media by Building Genuine Connections with Your Audience with Annelise Worn

Marketing on Social Media by Building Genuine Connections with Your Audience with Annelise Worn
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Social media is becoming a major topic on the podcast these days and for good reason. We all use social media as a marketing tool…

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Copying vs Taking Inspiration : Know the Difference and Learn to Think for Yourself

Copying vs Taking Inspiration : Know the Difference and Learn to Think for Yourself
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What constitutes as copying vs. just taking inspiration If you’ve blatantly taken their work and put your name on it If a side by side…

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Implementing Brand Strategy to Build the Foundation for a Powerful Brand with Sweet Daddy Designs

Implementing Brand Strategy to Build the Foundation for a Powerful Brand with Sweet Daddy Designs
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If you are in the online business space these days, or you happen to follow me or other designers on Instagram,  chances are you’ve heard…

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How Personal Side Projects Can Shape Your Business

How Personal Side Projects Can Shape Your Business
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Today I’m chatting about how personal side projects can shape your business and how I think they can be a huge asset to your business…

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@sweethorizonstudio

Typography stylization may just seem like a pretty Typography stylization may just seem like a pretty touch to a logo but my absolute favorites are the one with meaning.

For @shopmidimae we wanted to give both words within the name their own personalities that still cohesively worked together. We wanted a mix of both structured/classic and feminine/statement lettering.

Since “Mae” is the middle name for MidiMae’s founder @hannahmae01 we ultimately decided that the M in Mae should have the streak of personality that stands out amongst the rest of the typography, allowing it to take center stage in the main logo.

Swipe through these iterations to see the final logo we chose ⇝ 

#sweethorizonstudio #branddesigner #branddesignstudio #behindthebrand #shopifydesigner #logoathletic #brandstrategist #brandstrategymatters #brandstrategytips #logodesigninspiration #femininebranding #femininelogo #femaleentrepreneur #womenownedsmallbusiness #boutiquelogo
The first time a friend asked me this I didn’t k The first time a friend asked me this I didn’t know how to respond.

In the last 6 years my main form of social media has been marketing my business. My personal accounts are hardly used. 

And with everyone and their mother telling us best social media practices, what hashtags to use, what apps to use, how to schedule posts, when to post, when not to post, etc. there’s no doubting that the spontaneity of posting is gone for most entrepreneurs.

I didn’t know what I would post about if it wasn’t business related. If I would just post our vacations. If I would post when we had big things going on in our life. If I’d share just the simple, everyday moments I found beautiful. If I’d share things that inspired me or memes I found funny. Or if I would even post at all.

So I’m just curious, if you didn’t have to market yourself… what would you post?

#sweethorizonstudio #brandingforcreatives #brandingforphotographers #ncblogger #raleighblogger #ncphotographer #behindthebrand #socialmediamarketing #socialmediamarketingtips #behindthescenes #smallbusinesssupport #smallbusinessowner #smallbizlife
Allow me to officially introduce the newest member Allow me to officially introduce the newest member of the Sweet Horizon team and Miller family: Toffee!

This little 4 month old guy has been with us for almost 2 weeks now and he has bonded HARD!

We weren’t even sure if we were ready for another dog after losing our soulmate of a dog last year but last month I started just looking through the rescues in our area. That’s how it always starts, right? Just “looking” 😉

Once we saw this smile and those fluffy little ears we knew we had to meet him! And, man oh man, we are so in love already!!

He’s named after English toffee with its chocolate top and caramel bottom. DNA test has been submitted so we will update when we find out what he is! 

We literally couldn’t ask for a sweeter and more loving puppy. I hope you like puppy photos/videos in your Instagram stories because there will definitely be a LOT of them!

#sweethorizonstudio #dogassistant #doginthestudio #studiodog #officedog #branddesigner #behindthebrand #ncblogger #raleighdesigner #ncdesigner
Genuine question: how do you make time for all the Genuine question: how do you make time for all the things you want to do?

I feel like I’ve become a bit better about time-management in the last few years (is this what adulthood is all about?) with most of my reoccurring household to-do’s set as reminders and making daily task lists for work. 

However, I still feel like there aren’t enough hours in the day and my days fluctuate between solely focusing on my needs vs. solely focusing on work needs or household needs.

How do you keep a clean house, prioritize cooking healthy meals, exercising, and maintaining mental self-care while ALSO meeting the needs of pets & children while ALSO making time for your partner, friends, and family while ALSO learning new skills for work/taking courses, creating & publishing marketing content for your business, revising sales funnels and project processes, developing & promoting passive income streams, preparing for work meetings, all while ACTUALLY completing client work, while ALSO making time for hobbies like gardening, reading, painting, etc. 

I legitimately am finding it hard to make time for everything I want to do in this life. Let me know any pointers or time savers that have been game changers for you.

#sweethorizonstudio #brandingforcreatives #behindthebrand #brandillustration #ncdesigner #ncblogger #ncphotographer #brandidentity #storytelling #smallbusiness #smallbiztips #brandingforwomen
Last Saturday I turned 31. To be honest this age Last Saturday I turned 31.

To be honest this age doesn't scare me. I kind of thought it would. I'm firmly out of my 20's and, while 21 doesn't FEEL like that long ago, so much has changed about my life in that last decade.

I'm actually thrilled to be 31. I'm joyful that I've had 31 years on this planet. I'm thankful for all the things I've already gotten to do and experience in these 31 years. I'm finally understanding things about myself and it has given me a new sense of confidence I didn't have in my 20s. And despite the heartache of this last year, I'm truly optimistic about what the future holds. 

So I'm ready for you, 31. I'm stepping into this new year of life with excitement, enthusiasm, determination, and hope. Here's to making it a good one.

#sweethorizonstudio #behindthebrand #behindthescenes #branddesigner #wordpressdesigner #womeninbusiness #freelancingfemales #raleighblogger #ncphotographer
Watch me update this branding and logo set to turn Watch me update this branding and logo set to turn Stevie Collective into @stevieinteriors 

Stevie Collective started out as a home goods store with an interior design addition. Now their interior design services have taken over, their business name has changed, and it was time for their branding to match! 

I updated the 7 existing logos and added a couple more for fun. All were exported in the brand colors and in both print and web formats for easy usage in any situation. 

Want more info on our design days? Get in touch at hello@sweethorizonstudio.com

#brandingidentity #branddesigner #shopifydesigner #sweethorizonstudio #behindthebrand #designday #interiordesigners #interiordesignbrand #minimallogo #femininelogo #smallbiztips #smallbizbranding
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