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Sweet Horizon Blog

Sweet Horizon Blog

Blogging and Business Tips for Creative Business Owners

Let's create something beautiful together

Contents

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    Studio

    Get an overview of everything we do

  • 02

    About

    Get to know your new design team

  • 03

    Services

    See all the ways you can work with us

  • 04

    Portfolio

    See some of our favorite client work

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    Contact

    Reach out to us to start your project

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    Blog

    Dig into our free resources to start leveling up your blog & business

Planning

Blogging, Career, Planning, SEO
March 22, 2021March 22, 2021

How an Instagram story challenge can boost engagement

So often we hear that we need to be consistent on social media, and I’ll be honest, for a long time I thought that meant that I needed to post every single day to my Instagram feed. But actually, I’ve come to realize that social media consistency is less about […]

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How to Create a Content Calendar for Your Blog
play-broadening-horizons-podcast-episode
February 4, 2019January 12, 2021Blogging, Planning, Podcast

How to Create a Content Calendar for Your Blog

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5 Products Every Serious Blogger Needs
April 16, 2018January 10, 2021Blogging, Career, Planning

5 Products Every Serious Blogger Needs

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Goal Get ‘Em! – 2017 Planner
January 2, 2017January 9, 2021Blogging, Career, Planning

Goal Get ‘Em! – 2017 Planner

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@sweethorizonstudio

Wanna know one of the things I’m most proud of w Wanna know one of the things I’m most proud of with our semi-custom brand shop?

Almost all of our semi-custom brands include a completely one of a kind font created by yours truly.

Yep, the lettering in this brand you see here was created specifically for this brand style and it can easily be used to work with your business name!

Exploring typography and its possibilities has become a main highlight for me when working with clients and I wanted to ensure that our pre-made brand clients get the same attention to detail and custom feel for their brand.

Ready to make your mark with one of our semi-custom brands? Head over the shop and pick our your favorite to get started!
Seeking creativity in all its forms today. I post Seeking creativity in all its forms today.

I post a lot about what I’m working on for clients but there are so many things I do outside of work to stimulate my creativity in different ways.

We’ve been redoing our tv room: aka the room we spend MOST of our time in, so I’ve been knee deep in paint color ideas and decor inspiration.
I’ve been writing and painting more, both of which I used to do everyday when I was in college and somewhere along the way those hobbies have fallen by the wayside.
I’ve been reading more. Like, actually reading and not just listening to audiobooks. I forgot how much I loved reading stories and characters in my own voice and interpreting their words myself.
We’ve been more active as it gets warmer. Most recently we’ve been long boarding and it’s the most fun I’ve had in a very long time.
We’ve been planning a very long trip for this summer where we can travel and keep working from wherever we stay. Nothing is set in stone right now but we’re both bursting at the idea of going on adventures again.
 
It’s always wonderful to do something for me, that I enjoy doing, and not just forcing creativity purely as a source of income. Even when you love what you do you still have to find outlets that fuel your soul.

What are some things you all have been up to lately?
Holy moly have we got a great interview for you to Holy moly have we got a great interview for you today!

Today I’m welcoming Kirsten Lawler of @alwayservices to the podcast!

Kirsten is your go-to girl for basically every small business need including content creation, copywriting, sales and marketing strategy, social media strategy, and content scheduling. She works with businesses at any stage in the game to help them make sense of their marketing and client relations and gives them the tools to continue building an engaged and involved audience that will help support their business in the long run. 

She also happens to be the queen of showing up on social media in a truly genuine and approachable way and her instagram stories are always one of my favorites to watch through each day. 

Today I’m sitting down with her to chat about some of her best social media strategies, what it means to engage on Instagram in a way that’s actually boosting your reach and attracting your ideal audience, and how to actually ENJOY showing up on the app again: something I know I have desperately needed these days.

Head to the link in my bio and click on our Most Recent Podcast Episode link to have a listen!
Preparing for our first wedding in over a year has Preparing for our first wedding in over a year has us like 😱

Since some of you may not know, as a side gig Mike and I film weddings and last year that part of our business basically just vanished. We are so thankful that 2020 still ended up being our most successful year to date, even without our wedding work, and that’s a major thanks to all of you amazing people and our truly wonderful branding & website clients! But to say we were nervous when all of our wedding clients were having to reschedule last year is an understatement!

NOW I’m just anxious at the thought of being personable around other people for an entire day haha! My introverted self will likely go into hiding after this weekend is over. 

Like, how do I talk to people again? And how am I supposed to bubbly all day long?? Haha wish us luck!
What’s the difference in buying a pre-made brand What’s the difference in buying a pre-made brand vs getting a custom made brand?

With pre-made brands:
► You see what you like and you buy it on the spot.
► You save a bit of money, which is great if you are just getting started.
► You still get to customize the colors, assets, tag lines, and sub-marks.
► We plug in your business name and all your info and then show you how to use all your new assets.
► You get your new brand in a week.

With custom brands:
► You go through our deep dive branding strategy, creative direction and design process.
► You get one-on-one attention throughout our collaborative process.
► You receive any assets and add-one that your business specifically needs.
► We show you the best ways to use every asset and get the most our of your new branding.
► You get a completely from scratch, one of a kind brand that’s unique to you and your business.

What sounds like the perfect fit for you?
Not sure yet? Take our Package Picker Quiz through our Services Page in our bio!
Or shop through our pre-made brands and see if any speak to you!
This is my face while doing my taxes today. Lol This is my face while doing my taxes today. 

Lol but really 🙃 taxes for small businesses are the pits. Thankfully we have an accountant that handles most of it at this point because I used to always cross my fingers and pray I did it right each year. Anyone else?
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