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Sweet Horizon Blog

Sweet Horizon Blog

Blogging and Business Tips for Creative Business Owners

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Blogging, Web Design, Wordpress
January 25, 2021January 22, 2021

Finding the best web platform for your blog or business needs

We’ve worked with a lot of different web platforms in the almost 5 years we’ve been in business. New web platforms seem to popup all the time but certain ones have made a name for themselves as the tried and true front runners within different industries. While most of our […]

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Creating a Course for Your Service Based Business
play-broadening-horizons-podcast-episode
January 18, 2021January 19, 2021Career, Podcast

Creating a Course for Your Service Based Business

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How I’m planning for the new year to hit all my business goals
play-broadening-horizons-podcast-episode
January 5, 2021January 12, 2021Career, Podcast

How I’m planning for the new year to hit all my business goals

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January Moodboard + Yearly Goals
January 1, 2021January 12, 2021Background, Freebies, Moodboard

January Moodboard + Yearly Goals

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December Moodboard + Monthly Goals
December 1, 2020January 10, 2021Background, Freebies, Moodboard

December Moodboard + Monthly Goals

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November Moodboard + What I’m Thankful For
November 2, 2020January 10, 2021Background, Freebies, Moodboard

November Moodboard + What I’m Thankful For

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How to protect your emotional wellbeing as a content creator
play-broadening-horizons-podcast-episode
October 5, 2020January 19, 2021Blogging, Career, Lifestyle, Podcast

How to protect your emotional wellbeing as a content creator

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October Moodboard + Monthly Goals
October 1, 2020January 10, 2021Background, Freebies, Moodboard

October Moodboard + Monthly Goals

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September Moodboard + Monthly Goals
September 1, 2020January 10, 2021Background, Freebies, Moodboard

September Moodboard + Monthly Goals

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August Moodboard + Monthly Goals
August 3, 2020January 10, 2021Background, Freebies, Moodboard

August Moodboard + Monthly Goals

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July Moodboard + Monthly Goals
July 1, 2020January 10, 2021Background, Freebies, Moodboard

July Moodboard + Monthly Goals

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My Journey to Running My Own Business
play-broadening-horizons-podcast-episode
May 19, 2020January 12, 2021Career, Inspiration, Lifestyle, Podcast

My Journey to Running My Own Business

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May Moodboard + Monthly Goals
May 1, 2020January 10, 2021Background, Freebies, Moodboard

May Moodboard + Monthly Goals

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@sweethorizonstudio

Something we don’t talk about enough: running a Something we don’t talk about enough: running a business by yourself can be LONELY.

During my first couple of years in business, I spent my days working alone at home, trying to figure out what to post to Instagram, how to market myself, how to answer client emails, trying to figure out what other, more successful, people in my industry were doing, and basically second guessing every single thing I did for my business. I also talked Mike’s ear off every night (still do, actually) and all he could really do was listen since he had no experience in this industry either.

Sound familiar?

But what I did next CHANGED my business entirely. I reached out to fellow designers all over the world that were doing exactly what I was doing. We had virtual coffee dates, talked business, shared stories, and confided in each other about ALL we had going on in our businesses. 

I formed true friendships and was finally able to talk to other people who understood every aspect of my business, what I stressed out about, what got me excited, and what goals I had set for myself. These women UNDERSTOOD.

Fast forward 3+ years since I started reaching out to people and I now have a network of creative women that I’m so inspired and encouraged by. We text each other to ask for advice, to share wins, and to just run ideas past one another.

These women are NOT my competition. They are my coworkers, confidants, and allies!

By encouraging each other, and boosting each other’s businesses, our entire industry becomes more legit and stable. I’m so excited to be connecting with even more women through courses I’m currently taking, like @morganrapp’s DBM, meeting new creatives here on this platform, and now getting to interview some amazing women on my podcast each month.

Let me know: who are some of your favorite women/friends in your industry?
We’re so so excited to now be including intervie We’re so so excited to now be including interviews on the Broadening Horizons Podcast! We are kicking things off today with an interview with one of my dear friends Abbey McGrew of @wayfarerdesignstudio. 

Abbey is known for being an incredible branding and web designer and she now helps other designers tackle some of their biggest obstacles, like streamlining their design process, sending out proposals, and getting feedback from clients, through her course the Designer Essentials Kit. 

She and I sat down to chat all about what it takes to put together a shop and course, how she’s maintaining it for future students, and how she’s effectively added this course to her already flourishing design business. Follow the link in my bio to have a listen!
The new Sweet Horizon Studio has officially launch The new Sweet Horizon Studio has officially launched!

She’s not perfect, but she’s here and showing off all we have going on these days! We’ll be popping in quite a bit in the coming months and making updates and adding new features and services to the website, and of course giving you guys the lowdown here as well!

We hope you’ll take some time to explore our new site and let us know what you think!
It’s been a bit since I’ve done an actual Frid It’s been a bit since I’ve done an actual Friday Introductions around here, so here it goes:

Hi friends! I’m Catryn (pronounced like catch-ren) and the owner of this design studio.
♦ I could talk about my work forever if I thought it wouldn’t drive people crazy (that’s why I love hosting my own podcast).
♦ I have a degree in Art & Design but I’ve learned so much in the almost 5 years I’ve been running this business.
♦ If I wasn’t a designer, I’d love to be an Art History teacher.
♦ On my days off, you can find me buying more house plants than I need, perusing used book stores for vintage classics, practicing my watercolor painting & photography skills, making up songs about my dog Radley, and spending everyday with my sweet husband, Mike. 

What do your days off typically look like?
If you had asked me in college how I felt about cu If you had asked me in college how I felt about custom typography, I would’ve said it was the bane of my existence. Maybe it had to do with my perfectionist nature and the fact that typography has SO many tiny details to obsess over. Maybe it had to do with my teacher sophomore year that had us draw classic fonts by hand, 12 inches high, so that we understood why letters were shaped they were...

Fast forward 11 years and now I’m excitedly creating custom fonts for branding clients. College me would be shocked!

Over the years, I’ve really come to see the importance of typography and the impact it can have in how people read and interpret your copy writing.

Good typography puts your content front and center. Bad typography gets in the way.

When you pick, or create, a font, it’s not always about what you like at that point in time but more about what best suits your brand and what elicits that perfect experience for your readers. And when you find that font that feels perfect for you, it literally makes all the difference in how you feel about your brand as a whole!

Do you have any favorite fonts or fonts you’ve come across that really speak to you?
The first podcast of 2021 is live! If you are any The first podcast of 2021 is live!

If you are anything like me, you love any excuse to plan and dream big for your business! Even though there isn’t anything *technically* magical about the start the new year, I welcome it as a chance to map out my goals and make sure everything aligns with the overall vision and values that I have for this little business of mine.

Head over to the link in my bio to hear all my tips and tricks to planning out my year and grab your own copy of the exact planner that I use to plan absolutely everything for my business!

Happy planning, friends!
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