Social media: you either love it or you hate it. Social media can be a tricky thing to navigate for both seasoned business owners, side hustlers,. and new businesses alike. With new platforms popping up everyday, it can be tricky to know where to spend your time or how to best utilize these platforms as resources for potential clients and for marketing your services. But let’s imagine for a second what it would like if you suddenly had a post go viral and it completely changed the game for your business. You suddenly get more inquires, you’re able to build a shop and have passive income, you’re able to raise your prices, book in advance, and even take your side hustle full time. That’s exactly the reality for my guest, all thanks to an idea of hers that went viral on TikTok.

Today I’m so excited to welcome one of my favorite design friends to the podcast, Hannah Batkoski of Duende Design Co. Hannah has been building her studio and online presence for several years and her incredible talent as a brand designer has gained her major recognition in the online design community and recently she has skyrocketed on TikTok thanks to several of her videos gaining traction on the platform. Last summer, she took the leap into running her business full time and had a seamless transition from the corporate world to entrepreneurship because of her growing success through TikTok. We’re sitting down to chat about what it looks like to jump into the entrepreneurial world, how businesses can utilize new social platforms to grow their business, and how going viral through a trend on TikTok can completely change your business overnight.