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Burnout due to comparison
Ways to spot it:
You question your worth when looking at others in your industry.
You constantly feel like your work isn’t measuring up.
You question if someone else in your industry would be better suited for your clients.
You don’t feel as creative as others in your industry.
You feel like you may be behind or like you need to work harder in order to be successful.
Ways to combat it:
Take breaks from social media.
Follow and engage with more ideal clients on social media instead of others in your industry.
Make friends in your industry to talk to.
Don’t look at social media (or Pinterest) for ideas when starting a new project.
Start tracking your own stats and growth.
Burnout due to marketing fatigue
Ways to spot it:
You’ve started to avoid social media at all costs.
You know you should be posting more but you struggle with knowing what to post.
You feel exhausted at the thought of planning content.
You feel like you don’t have time to properly focus on marketing your business.
You constantly compare your business growth to others in your industry.
Ways to combat it:
Take breaks from social media.
Plan content based on 5-6 Content Pillars.
Batch create posts and content once a week or once a month.
Play around with what you post and find ideas that excite you.
Engage more with accounts that inspire you and build relationships with those people.
Burnout due to lack of work
Ways to spot it:
You question your worth because you are in a slow season.
You don’t feel motivated to show up on social media because you don’t have new work to show.
You aren’t excited about your day-to-day because you don’t have client work to work on.
You feel exhausted by trying to attract new clients.
You feel anxious with each inquiry because you feel like you really need the work.
Ways to combat it:
Create ideal client projects for fun.
Go through your website and process and revamp anything that needs updating.
Take a course to level up your skills.
Chat openly about the realities of entrepreneurship on social media to connect with people.
Find other creative outlets and hobbies that excite you again.
Burnout due to overworking
Ways to spot it:
You feel creatively tapped out and drained.
You feel anxious even thinking about your to-do list.
You feel stressed when a client emails you.
You haven’t taken a vacation in months.
You struggle to relax or rest because of all you are juggling.
Ways to combat it:
Take creative health days once a week.
Make plans and to-do lists to structure your day.
Set boundaries with clients and stick to office hours.
Outsource work that is taking up your time and energy.
Plan breaks and vacations throughout the year in advance.
Burnout due to perfectionism
Ways to spot it:
You find yourself redesigning parts of your process with every client.
You don’t post consistently on social media or on your blog because you don’t have “perfect” content ideas.
You work non-stop, day and night for your clients.
You know you should outsource but can’t bring yourself to trust someone else with your workload.
You stress over your process and how to respond to clients when they have questions.
Ways to combat it:
Create templates within your process that you can use again and again.
Post/generate more content. The more that’s there, the less attached you’ll feel to each post.
Set boundaries with clients and stick to office hours.
Pinpoint areas of your business that aren’t your strong suit or that are time sinks and outsource.
Add FAQs to your site or write blog posts that answer common client questions.
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